Independent advertising
& creative direction
Beirut, Lebanon
Working across markets
Strategy with clarity. Craft with consequence.
Use the previous and next buttons, pagination, project cards, or left and right arrow keys to browse seven projects.
Roots, project 1 of 7.
A body of work,
not a house style.
Every brief asks for its own voice. The through-line is strategic clarity, disciplined craft and an insistence on execution that holds up in the real world.
From first thought
to final artwork.
A connected practice spanning positioning, identity, communication and production—built to take ideas all the way through.
01Strategy
Brand strategy / naming support / positioning / messaging / creative direction / photography direction
02Brand
Logo design and refinement / corporate identity / visual systems / brand guidelines / rebranding and refresh projects
03Campaigns
Advertising campaigns / art direction / copywriting / social campaign visuals / outdoor and large-format communication
04Print & Environment
Brochures / company profiles / packaging / labels / menus / signage / exhibition stands / print-ready artwork
05Digital
Website strategy / content structure / UI and UX / responsive design and development / landing pages / e-commerce support / on-page SEO presentation
06Motion
Motion graphics / logo animation / promotional video / AI-assisted video / editing and visual content adaptation
Strategy. Craft. Execution.
Graphic Ad is an independent advertising and creative agency led by Rabih Daou.
With a double major in Business Marketing and Advertising from the Lebanese American University, Rabih built a practice where design thinking and commercial awareness work together—not in separate rooms.
The experience spans brand creation, corporate identity, print and digital communication, website design, motion and creative direction. The work is visually strong, practical and built for its business context.
Lebanon — The Gulf — Africa
Europe — North America — Beyond
136 marks.
One evolving archive.
A curated window into identity work across hospitality, real estate, retail, food, finance, engineering and professional services.
Designed here.
Live in the world.
Selected client websites associated with Graphic Ad’s portfolio. Each link opens the live client site in a new tab.
Videos
Selected campaign films, brand stories and motion work—presented with the same clarity and craft as every identity, print piece and digital experience.
13 videos. Select a thumbnail to open the video player.
Beirut, Lebanon
English / Arabic / French